Go-to-market strategy is the foundation for successful brands. Three components are critical to building that foundation: understanding your customers’ needs, and understanding your value. I help companies develop this understanding and how they all fit together to drive commercial success.

From an early career in marketing analytics and research, to brand management and finally into brand strategy, I’ve been building brands for over 20 years. From paper towels to software, I’ve grown billion-dollar brands you’ve heard of and niche brands from the ground up. The approach I have built for GTM Crunch is built on those decades of addressing the same core issues from brand to brand, and building strategies that are robust enough to hold up when the market makes an unforeseen shift.