The GTM Crunch
Your product is good. You need help with your story.
4 slots per month. Flat fee. Delivered in two weeks.
Fix your positioning before your next launch, investor meeting, or board review.
The problem
You have a great product. You're still losing deals to competitors who don't.
Does this sound familiar?
Sales tells one version of the story. Marketing tells another. You tell a third one to investors.
Your website says "we help companies do X better," and no one agrees on what that means.
You know positioning is the problem. You don't have six weeks or $40K for an agency to confirm it.
If you want this to change, stop telling yourself you'll figure it out eventually. Get help figuring it out now.
The offer
What the GTM Crunch gets you
The GTM Narrative Package.
Positioning statement. The one sentence aligning sales and marketing communications.
Ideal customer profile and segmentation snapshot. Who to say it to, and who to stop chasing.
Competitive assessment. Where your competitors are strong and where they aren’t.
Competitive differentiation map. Where you actually win, and why.
Messaging framework. Pillar messages and proof points, ready for the deck, the site, and sales calls.
Sales talk track. The story a rep tells in the first 90 seconds.
90-day rollout plan. What to change first, and in what order.
Reference material. Buyer persona, targeting criteria, and more to get you activating the strategy right away.
Delivered as a finished package, plus a personal video walkthrough explaining the reasoning behind every call.
Who this is for
You're a founder or marketing leader at a B2B company, roughly $2M to $30M ARR, 14 to 90 days from a launch, investor meeting, board review, or repositioning, and:
Sales and marketing aren't saying the same thing
Your positioning reads generic, and you know it
You need this fixed in days, not quarters
You'd rather pay a flat fee for a finished deliverable than sit through a scoping process
This isn't for you if you're looking for a full rebrand, an ongoing retainer, or someone to sit in on weekly marketing meetings. This is one sharp outcome, done at a level generalist consultants can't match.
How it works
Tell us about your situation. Give us a little information so we can do some preliminary research and see if the Crunch is the right approach. This is not a lead form.
Send your materials. Once accepted, you'll get a short intake form: current deck, website, competitor list, and any lost-deal notes.
We do the work. Diagnose, synthesize, build, and package your GTM narrative.
You get the package and a video. In two weeks, not months, we deliver a concise deck and a 10 to 15 minute recorded walkthrough of the finished narrative and the reasoning behind it.
Two-week support window. We’re available to answer questions after delivery, and to conduct one revision round if needed.
No upsell. This is a standalone deliverable, not a trick to get into the door.
Price and availability
$7,500 flat fee. Paid in full to book. 4 slots per month.
Due to their intensive nature, we are only able to deliver a limited number of Crunch engagements each month. If you are interested, please provide some information below. Every submission is reviewed personally. We will get back to you within 2 business days.