For companies whose go-to-market problems run deeper than messaging: a misaligned team, an ICP nobody agrees on, or a strategy that hasn't been revisited since the product looked completely different. This isn't a one-day deliverable. It's a structured engagement built to diagnose the real problem, rebuild the narrative with your team, and get it working across the organization.

Who this is for

• Companies with multiple stakeholders who need to be involved: sales leadership, product, and the executive team, not just marketing

• Previous positioning attempts that haven't stuck because the people outside marketing were never part of building them

• A repositioning, new market entry, or post-M&A integration that touches more than one team

• Leaders who want a partner to do the research and run the process, not hand over a template

The three phases

Phase 1: Discovery

Stakeholder interviews across sales, marketing, product, and leadership. Customer and win/loss interviews. Competitive research. A full review of existing materials, sales calls, and market data. The goal is to surface the real state of the business, not the version in the deck.

Phase 2: Synthesis

Positioning statement options, ICP and segmentation, a competitive differentiation map, and a messaging framework, developed with client input and pressure-tested against what discovery actually found. Working sessions with your core stakeholders, not a finished document dropped on your desk.

Phase 3: Alignment-focused rollout

This is where most engagements stop short. We don't hand off a document and leave. Phase 3 includes cross-functional workshops with sales, marketing, and leadership to build the narrative into real materials, sales enablement and training, a rollout sequence (what changes first: website, deck, or sales materials, and why), and a plan for tracking whether the new strategy is actually working.

What you get

A full narrative package (positioning statement, ICP, differentiation map, messaging framework, rollout plan), stakeholder alignment sessions, sales enablement materials, and a walkthrough of the full narrative and the reasoning behind it.

Timeline and engagement

Scoped individually based on organization size and stakeholder availability. Most engagements run 4-6 weeks from kick-off to final deliverables. We take on a limited number of consulting engagements at a time so each one gets full attention.